An actual Western Massachusetts home-selling success story, featuring thoughtful pricing, creative marketing, one very good dog, and sellers who were finally ready for their next chapter.
Sometimes selling a house starts with a phone call.
Sometimes it starts with a conversation at the kitchen table.
And sometimes? It starts years before the house ever goes on the market.
That's exactly what happened with my sellers at 112 Dry Bridge Road in Westfield, Massachusetts.
And honestly, this is one of my favorite kinds of real estate stories to tell.
Because it wasn't just about selling a house.
It was about building a relationship, respecting someone's timeline, and putting together a strategy when they were finally ready to make their move.
The Results: 112 Dry Bridge Road, Westfield, MA
| Listing details | Results |
|---|---|
| Property | 112 Dry Bridge Road, Westfield, MA |
| Original list price | $335,000 |
| Final sale price | $345,000 |
| Sale price vs. asking | $10,000 over asking (approximately 3%) |
| Time to offer | 2 days |
| Days on market | 19 |
| Inspection concessions | $6,000 |
| Closing timeline | Approximately 30 days |
The final sale price was $345,000, with $6,000 in agreed inspection-related concessions. The sale price does not represent the sellers' net proceeds.
It All Started With a CMA Years Earlier
A few years before we sold their home, I met with this couple because they were curious about what their property might be worth.
They weren't necessarily ready to sell.
They just wanted to understand where they stood in the Westfield real estate market.
So I visited the property, walked through the home, reviewed comparable sales, and prepared a Comparative Market Analysis, or CMA.
I shared my opinion of the home's potential market value based on the information available at that time.
And then?
They decided not to sell.
And that was completely fine.
Because here's something I believe very strongly:
A good Realtor should be valuable to you long before you're ready to buy or sell anything.
Sometimes the best decision is to stay exactly where you are.
My job is to give you information so you can make that decision confidently.
Fast Forward a Few Years: Florida Was Calling
A couple of years later, I heard from them again.
This time, they were ready.
They had decided to sell their Westfield home and begin their next chapter in Florida.
And I was so excited that they reached back out.
Not just because I had the opportunity to list their home.
But because they remembered our conversation years earlier and trusted me to guide them through this next step.
That's the kind of relationship I want to build with my clients.
First, We Walked Through the House
When I returned to 112 Dry Bridge Road, we started with a walkthrough.
They showed me around the property, and I took notes.
Lots of notes.
I wanted to understand the condition of the home, the features that made it special, and how it might compare with other homes buyers were considering in Westfield.
Then I went back and did my homework.
I reviewed the available market data, studied comparable properties, and developed a recommended pricing strategy.
But I didn't just email them a number.
We scheduled another meeting.
And we sat down at their kitchen table.
The Kitchen Table Conversation That Shaped Our Strategy
This is one of my favorite parts of being a listing agent.
I came back with the data.
We talked about what was happening in the local market, how their home compared with other properties, and the different pricing approaches available to them.
I explained what I recommended and why.
And then I gave them the information they needed to make their own decision.
Because it's their home.
Their equity.
Their future.
My job isn't to make the decision for my sellers. My job is to make sure they understand their options.
Together, we agreed on a list price of $335,000.
And then we got to work.
Marketing a Westfield Home Means More Than Putting It on the MLS
Here's where things got FUN.
I wanted buyers to understand what made this home special.
112 Dry Bridge Road was a two-bedroom, one-bathroom ranch with a fenced backyard in an established Westfield neighborhood.
And I knew the property had features that would appeal to buyers looking for a home with outdoor space and neighborhood walkability.
So rather than simply uploading a few photos and waiting for showings, we developed a marketing plan designed to showcase the home across multiple platforms.
Take a Look Inside 112 Dry Bridge Road
Before I tell you more about our marketing strategy, let me show you the home.
From the inviting interior to the fully fenced backyard, we wanted buyers to see what made this Westfield property special.
Professional listing photography by Aaron Collins of Collins Realty Media.
These are the images we used to introduce the property to buyers online and help them picture themselves living there.
Professional Photography and Video
I brought in Aaron Collins of Collins Realty Media for professional photography and video.
Beautiful photography matters because buyers often see a home online before they ever schedule a showing.
I wanted the listing to make a strong first impression.
A Dedicated Website Just for 112 Dry Bridge Road
Did you know I create a dedicated property website for my listings?
Yep. An entire website devoted to showcasing ONE home.
For 112 Dry Bridge Road, we created a property website where buyers could explore the home's features, view professional photography, and learn more about the property in one convenient place.
Because I don't want my sellers' homes getting lost among hundreds of other listings.
I want each property to have its own space to shine.
🏡 Explore the 112 Dry Bridge Road Property Website
This is just one more way I work to give my sellers' homes additional online exposure and create a professional experience for interested buyers.
A Matterport Virtual Tour
We also included Matterport, giving buyers another way to explore the property's layout and get a sense of the space before visiting in person.
A Local Look With Brad Salerno
I coordinated with Brad Salerno to feature the property in A Local Look, bringing additional exposure through his video content and audience.
YouTube and Social Media Marketing
Working with Alyssa Salerno and my team at the Stephanie Salerno Team, we created additional content to introduce the home to potential buyers.
I also filmed a YouTube home tour that highlighted what I personally loved about the property.
Watch the Full Home Tour of 112 Dry Bridge Road
I wanted buyers to experience this home beyond the listing photos.
So we created a video tour showcasing the property, the neighborhood, and the features I thought buyers would appreciate most.
This was one part of our larger marketing strategy designed to introduce the property to buyers across multiple platforms.
Meet Murphy, Our Very Special Guest
Yes.
I brought a dog to the listing video.
And no, I have absolutely no regrets. 😂
Murphy, my best friend's dog, joined me to help showcase the home.
We walked through the neighborhood.
We explored the property.
We played in the fenced backyard.
And Murphy helped bring the home's outdoor spaces to life.
Because here's the thing.
A photo can show someone a fenced backyard.
But a video of a happy dog running around that backyard?
That helps someone imagine actually using it.
I wanted the marketing to feel relatable.
I wanted buyers to see more than square footage.
I wanted them to picture everyday life at 112 Dry Bridge Road.
And Murphy understood the assignment.
Murphy's Moment in the Spotlight 🐾
Sometimes the best way to show off a home's features is to make the marketing a little more fun.
Murphy helped us showcase the neighborhood, the walkability, and that beautiful fenced backyard.
And honestly? He was a natural.
This is one of my favorite examples of how I use creative video marketing to help a property stand out.
The Offer Came Before the Open House
We launched the listing with our marketing strategy in place.
And within two days, we received an offer.
Before our scheduled open house.
And it was a strong one.
We reviewed the terms with the sellers, discussed their options, and ultimately decided to accept the offer.
The sellers were happy with the terms and ready to move forward.
So we canceled the open house.
Because sometimes the best strategy isn't to keep showing a property just because you originally planned to.
Sometimes the right offer arrives early.
And when it does, we evaluate it based on the sellers' priorities.
What Happened During the Home Inspection?
Like many real estate transactions, we had some additional conversations following the home inspection.
Ultimately, the parties negotiated $6,000 in concessions.
And that's an important part of this story.
Not every transaction goes from accepted offer to closing without another conversation.
Inspections can bring up issues that need to be discussed.
Negotiation is part of the process.
My goal is to help my clients understand their options, evaluate the terms, and keep moving toward their goals when it makes sense.
In this case, we reached an agreement, and the transaction continued.
The Final Result: Sold for $345,000
The home ultimately closed at $345,000, which was $10,000 above the original asking price.
The property received an offer within two days, recorded 19 days on market, and closed approximately 30 days after the accepted offer.
We also negotiated $6,000 in inspection-related concessions.
And most importantly?
My sellers were happy with the outcome and ready for their move to Florida.
That was the goal from the beginning.
What Can Westfield Homeowners Learn From This Sale?
I think there are a few important lessons here.
1. You Don't Have to Be Ready to Sell to Talk to a Realtor
My relationship with these sellers began years before their home went on the market.
There was no pressure to list immediately.
We simply started with information.
And when their circumstances changed, they knew who to call.
2. Pricing Should Be Based on Data
We didn't choose $335,000 because it sounded good.
We reviewed the market, discussed the options, and developed a strategy based on the property and the sellers' goals.
That doesn't guarantee a particular result.
But it gives us a thoughtful starting point.
3. Every Listing Deserves a Marketing Plan
Professional photography.
Video.
Matterport.
YouTube.
Social media.
Additional exposure through my team.
And yes, occasionally a dog named Murphy.
I believe marketing should be tailored to the property, not reduced to uploading photos and hoping buyers show up.
4. The Best Offer Isn't Just About Price
We received an offer before the open house.
But the decision to accept it involved more than the purchase price.
The sellers considered the terms, their goals, and their timeline.
That's how I want my clients making decisions.
With information.
Not pressure.
Frequently Asked Questions About Selling a Home in Westfield, MA
How quickly can a house sell in Westfield, Massachusetts?
It depends on the property's condition, asking price, location, marketing, and current buyer demand. At 112 Dry Bridge Road, we received an offer within two days, but that result is specific to this transaction and isn't a guarantee for other properties.
Should I get a CMA before I'm ready to sell?
Absolutely. A Comparative Market Analysis can help you understand your home's potential market value and begin planning, even if you aren't ready to list for another year or two.
Is professional video worth using when selling a house?
Video can help buyers understand a property's layout, features, and lifestyle possibilities. At 112 Dry Bridge Road, we used professional media and creative video content as part of a broader marketing strategy.
Can I accept an offer before my scheduled open house?
Yes. Sellers can evaluate offers received before an open house and decide whether accepting one aligns with their goals and contractual obligations.
Do home inspections always lead to negotiations?
No. Some transactions proceed without additional negotiation, while others involve repair discussions or concessions. At 112 Dry Bridge Road, the parties agreed to $6,000 in inspection-related concessions.
Thinking About Selling Your Home in Westfield, MA?
Maybe you're ready to list next month.
Maybe you're thinking about moving next year.
Maybe you're just curious what your house could be worth.
That's exactly where my relationship with the sellers at 112 Dry Bridge Road started.
A conversation.
No pressure.
Just information.
And a few years later, when they were ready to start their next chapter, we already had that relationship.
I'd love to do the same for you.
Let's Work Together | Schedule a Consultation With Angie
Or email me at angieschermerhornrealtor@gmail.com.
About Angie Schermerhorn
Angie Schermerhorn is a REALTOR® with the Stephanie Salerno Team at Coldwell Banker Realty, licensed in Massachusetts and Connecticut.
A lifelong Western Massachusetts resident, Angie helps buyers and sellers throughout Westfield, Springfield, Agawam, Southwick, Northampton, Central Massachusetts, and northern Connecticut.
Her listing approach focuses on strategic pricing, professional marketing, clear communication, and helping homeowners make informed decisions at every stage of the selling process.
